I love it when I get a challenge and this project was just that. Great Wolf Lodge was featured on zulily.com and they were offering some pretty steep discounts. My task was to create marketing materials to drive sales to the Great Wolf Lodge page on the vast zulily website. The tricky part was how to communicate the specific limitations of these deals. They were only offered in specific locations, in specific rooms and in particular combinations of days of the week the customer checks in and dates they were valid. Super confusing for the customer shopping if not communicated correctly! I think we did a pretty good job though. We used color coding and state graphics to make it clearer. Below are a few of the assets.
Veronica Presley 